Helvetica had been very popular lately with it's birthday being on May 9th and written up on the BBC News. It is now featured on Business Week with a article about it's use in well established logos.

"Every typeface is made to solve some type of problem. They're design tools. Helvetica wasn't designed with anything specific in mind. It was designed to be a jack of all trades," observes Tobias Frere-Jones, director of typography at Hoefler & Frere-Jones in New York, and critic at Yale University School of Art.

Labels: Helvetica, typefaces, typography

I recently came across this pdf on "Why Design?". It is a free pdf download and has some good writing on why we design. It also has a model to visualize the design process.

Once we start to see our role as catalysts in the process of designing, entirely new opportunities open up in front of us.
Not only opportunities where we can design objects-products, brochures, logos,
books, posters and the like. But where our approach to thinking can also play a huge role.

Labels: AIGA, design

Okay, what designer doesn't love a letterpress piece? What non-designer doesn't love a letterpress piece? It certainly has a look and feel that pulls you in. I have always joked that if you create a piece and letterpress it, you'll win an award. I know that is not always true, but letterpress is coming back. Even in Utah where you wouldn't think of finding letterpress shops, they are all over.
I have know about Athenaeumn Press who is owned by Peder Singleton, but more shops just keep popping up, at least on my radar. Some of the others that I have come across are Mr Letters Press which is where the above image came from. There is also Bjorn Press.
All of these shops have created stunning pieces. If you know of more in the valley, please let me know.

Labels: Athenaeum Press, Bjorn Press, Letterpress, Mr Letters Press

I keep trying to tell everyone that McDonald's is heaven sent. Well, here's my proof. See more floating Logos

Labels: Floating Logos, logos, McDonald's

Do you ever wonder where you will be in the future as a freelance designer? Thanks to Matthew Jordan with You Suck at Web Design, we have all the answers.

"No idea. Man these freelancers were hard to kill back in the day. They used to do agency quality work for like a quarter of the cost. Do – doll – dockers? Dollars? Something like that – it was currency." Jacobs explained.

Labels: design, Freelance, Web Design, Websites, You Suck at Web Design